Wednesday, 13 August 2014

Birkenstock - Where Ugly Meets Fashion

(Image sourced from http://styledabba.com/birkenstock-sandals-spring-summer-2014-trend/)


This season everyone is talking about the 90's revival - bomber jackets,  florals, thick soled shoes and so on - and with it has come the "ugly sandal" which is actually cool, got it?! We are talking Birkenstock's or Birkenstock inspired flat, chunky, comfortable sandals. 

The resurgence began back in 2013 when Phoebe Philo catapulted them back into the spotlight when she sent models down the runway in fur-lined versions at Celine’s spring 2013 show. It took a while, but since then models, celebrities and shoppers alike have realised that comfortable is actually fashionable (just in this case!). 


(Image sourced from http://notable.ca/nationwide/shop/Embrace-the-Birkenstock-Trends-for-Spring-and-Summer-2014/)

Birkenstock's began in 1774 in Germany and have been known as the comfortable, 'sensible' choice in sandals for years. "Birkenstock are designed for the natural form of the foot to allow freedom of movement and all-round support. The Birkenstock footbed distributes the weight of the body evenly for comfort and well being, making Birkenstocks the healthy choice." www.birkenstock.co.uk

With comfortable being the new fashionable we think you should definitely hitch a ride on this trend:

Womens







Mens

Birkenstock Milano £49.95


Birkenstock Ramses £49.95


Birkenstock Arizona £45

And finishing off with the designer Birkenstock inspired "ugly" sandals:

Givenchy Floral Print Sandal 

River Island Jewelled Double Strap Sandal

Steve Madden Brigad Studded Slider

Kenzo Triple Strap Slider


Are you rocking the "ugly sandal" trend?












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