Lorna Hall, head of retail at WGSN presents the seminars - she always looks immaculate (usually) in head to toe black with her wonderful wavy hair, killer accessories, statement glasses and eloquent nature.
(Image sourced from demotrix.com)
The three Macro trends are:
1. Industrial Evolution
Taking inspiration from a generation where machines in design are on the rise and taking hard edged utilitarian designs in a softer more artisanal direction. Key colours here are greys an blues straight from a mechanical palette mixed with a colour palette of raisin, oxblood and crimson creating stark contrasts.
"For casualwear, heavy-duty fabrics and worn-out surfaces add a tough edge to hooded coats and skinny trousers. Subtle workwear-inspired detailing such as overlaid paneling, flat pockets and metal exposed zips add updates. Functional fabrics and taped details add durability while textured knits and rough scratchy fibres provide inspiration for print and pattern.
Structured waisted silhouettes are central to tailoring, with linear floral prints and sheer panelling adding a soft, feminine element.
Exaggerated crops and unfinished edges create an architectural feel for shirts, cropped trousers and fitted jackets while folds and pleating add 3D volume to pencil skirts and sleeveless dresses."
2. Modern Myth
The second trend takes a contemporary look at folklore focusing mainly on ceremonial decoration and traditional craft work. Colours here look at vibrant tones of orange, green and cobalt blue juxtaposed against a cooler, pastel palette of blues with accent colours of burgundy and chartreuse for depth and ebony serving as the new black.
Occasionwear is taken to a new otherworldly level with dramatic, 3d embellishments using metallic coatings, cosmic inspired detailing and long line flowing fabrics. Long line skater skirts and maxi dresses are key here to build shape and a opulent feel.
"Casualwear features military-inspired silhouettes such as the hooded parka and the boyfriend cargo updated with faux-fur detailing and handcrafted embellished patches.
This trend is especially relevant for cosy knitwear shapes like the embellished cocoon cardigan, maxi coatigan and textured knit dress which are renewed through textural multi-thread effects, ombré yarns, colourful intarsias and mixed media embroideries."
3. Rendering Reality
Every day basics and pre-loved shapes and textures are seen again in this third and final trend
"Occasionwear combines floral digital prints with bright clashing colours, iridescent fabric coatings and embellishments to update key items such as the full skirt, the fitted overlay dress, and the fit and flare dress. Luminous sheers and patchwork fabrics help to create a modern ethereal look.
Sports themes influence classic tailoring with the use of moulded shapes and structured folding offering a sleek refined update to commercially popular Luxe Sports looks. Sculptural funnel necks are central to this trend, seen in knitwear, woven tops and on statement tailoring pieces while origami style folds and pleats rework the pleat jersey top and slim fitting sculpted jacket. Bonded fabrics, colourblocking, and clean matt finishes modernise shift dresses and A-line skirts.
Casualwear has a quirky preppy feel with classic twill cotton, denim and jersey fabrics updated through sharp colour-blocking, splicing and graphic patterns. Vivid colours and eclectic print mixes breathe new life into key items such as the oversized shirt and the hybrid biker jacket while long-line silhouettes reinvent the classic bomber jacket."
What to expect from Hoad Shoes this season:
- Greys and blacks mixed with injections of purples, oxblood and sage green.
- Embellishment in the form of rhinestone/gemstone/studs and fun bright woven cuffs.- Classic styles with a colour twist.
- Suede perfection in the form of lace up gentlemen's shoes.
- Simple, beautiful leather knee high boots equalling comfort personified.
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